Whether you realize it or not, telemarketing touches (or calls us, I should say) one way or another everyday…probably 2-3 times a day.
I say this because one-on-one conversations with a prospect or customer still remains one of the most sacred business interactions out there. It is definitely better than a mailer piece, SMS or an email. Voice interactions touch more than just one sense, sometimes two or three. That’s why they have a more profound impact on the callee.
I have seen companies employ telemarketing (cold calling, post sale survey, etc…) in many different industries. It never ceases to surprise me when I hear from a customer in some obscure industry who wants to try calling on his or her customers.
Long story short, telemarketing is a key element in any business-client relationship. It might not be the only interaction point you have with your client, but at one point or another, it will happen. Use it, and don’t be afraid to experiment with it.