What You Don’t Know About NPG VAN’s Predictive Dialers for Political Campaigns

iStock_000019604005_SmallNPG VAN has made a lot of noise in the political community over the last few years. The company is best known for its most notable client, Obama’s 2012 presidential campaign, and it also counts as customers most Democratic members of Congress.

VAN, as it’s called for short, sells all sorts of integrated technology products to Democratic political campaigns, including fundraising tools, voter contact management systems, volunteer management platforms and more.

The company is also known for its predictive dialers (described less eloquently in some cases as robocalls). As you know, these are the tools that are widely used for political campaigns to make recorded calls, although they can also be used to speed up live calling by automatically dialing numbers and then routing only the calls that are answered to campaign staff members or volunteers.

VAN has an impressive suite of products – no doubt – but there are a few things the salesperson won’t tell you when you’re considering their predictive dialers. The product also has drawbacks related to pricing and, of course, partisan politics.

Advantages of VAN’s Predictive Dialers

To be fair, we’ll start with a few of the pluses:

    • Convenience – Everything you need to make automated calls, store contact lists and update contact histories can be stored in a single system. Busy campaigns can manage everything in one place, saving time and preventing headaches.
    • Ease of use - VAN offers several ways to record calls, including uploading prerecorded files that have been edited or calling a phone number to do a live recording. The instructions on how to record a call are clear and helpful.
    • Competitive pricing – VAN’s pricing is competitive with that of other companies offering predictive dialers.

Disadvantages of VAN’s Predictive Dialers

And now for the cons:

    • Results tracking - The results of automated calls are tracked in a separate area from each voter’s general contact history. The predictive dialer doesn’t cross-reference the results with other interactions. So a campaign won’t know – without doing some digging – if the person who picked up an automated phone call also emailed the campaign the week before or attended a rally.
    • Bad phone numbers – VAN’s predictive dialer doesn’t remove bad phone numbers from the system. It simply marks them in the campaign as “other.” When the next campaign comes around, those numbers will be dialed again, which wastes time. Other products purge all of those bad numbers.
    • Partisan affiliation – VAN only caters to the Democratic party, while many other vendors do not have party restrictions.
    • Per-second pricing – VAN charges by the second, so it’s impossible to budget for your monthly calling in advance. Other vendors offer flat monthly fees that make pricing predictable. VAN’s rate is 1 cent for the first 15 seconds and three-tenths of a cent for every additional 15 seconds. Thus, a one-minute call costs 1.9 cents.
    • Trouble with online phone numbers – Campaigns that use online phone numbers will have to take some extra steps to use VAN. The predictive dialer has a built-in mechanism to prevent outgoing calls from fake numbers – which is great for consumers – but it requires additional setup steps and fees for campaigns with online numbers through Google Voice, Skype or the like. Campaigns have to work separately with their phone vendor to solve this one.

Kunnect sells cloud-based call center software that includes a predictive dialer for a flat rate of $125 per user per month with a flat deposit of $125 per user. Our customers include businesses across the world and political campaigns. 

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Benefits of Predictive Dialers in the Call Center and Beyond

Predictive dialers are nothing new. They’re widely used in call centers across the world to manage outbound calls, both live and automated.

Predictive dialers are computer-based systems that automatically dial a list of phone numbers. When the system is used to make live calls, the computer immediately routes the call to an agent or salesperson when – and if – someone answers the phone. With automated messages, the technology is often used for surveys, appointment confirmations and collection efforts. Either way, the predictive dialer can be set up to leave a message if no one answers the phone.

Most large companies are already using predictive dialers, but small and mid-size businesses can benefit from the technology, too. Predictive dialers also have significant advantages for political campaigns and nonprofits. In order to better understand what a predictive dialer can do for your company or organization, we’ll walk you through the benefits here.

1. Better Call Efficiency and Productivity

You might not think it takes much time to dial a phone number, but when you have employees who are on the phone all day, those lost seconds turn into lost minutes and hours. Factor in all the time wasted calling disconnected numbers or people who aren’t home, and your outgoing call volume has plummeted. That means fewer sales and fewer happy customers.

With a predictive dialer, you can input a list of contacts and have the computer handle all of the dialing. If someone picks up, the call goes directly to a customer service rep or salesperson. If the number is busy, disconnected or a fax line, the dialer moves on to the next.

Predictive dialers are even more efficient when you’re making calls that don’t require a live person. Rather than having your staff members make individual calls for surveys, appointment reminders or collections, the computer can send out hundreds or thousands of automated messages at once. You achieve the same goal – ideally – without tying up staff hours.

Outside of the business world, automated calls are widely used by political campaigns to send messages to voters, seek donations or conduct surveys. Nonprofits use predictive dialers to ask for donations or send legislation updates relevant to their cause. In all sorts of situations where efficiency is important and resources are limited, predictive dialers are useful.

2. Decreased Call Center Costs

Better efficiency equals lower costs – we all know that. The cost savings are difficult to measure because they vary from one company to another, but they’re real. One of the biggest areas of savings is personnel costs. A predictive dialer can cut down on the number of staff members and/or staff hours needed because each person can make far more calls. There’s less downtime, which allows you to make the most out of the staff members you have.

Predictive dialers do come at a cost, of course, but the investment is minimal and it is easily recouped. A la carte predictive dialers cost anywhere from $50-$200 per agent per month, depending on the system’s capabilities. Or, you can opt for a complete cloud-based call center software package that includes a predictive dialer for $100-$300 per agent per month.

3. Increased Sales

Most experts say predictive dialers have the potential to double your outbound call volume. The results aren’t always that dramatic, but they can be. So the salespeople or telemarketers who are making 50 calls per day are suddenly capable of making 100. We all know what happens when a sales staff dramatically increases the number of calls: sales go up.

Predictive dialers also increase sales by eliminating downtime. Salespeople and telemarketers can’t sit around pretending to look busy or waste time on the phone with their friends when the numbers are automatically being dialed for them.

It’s important to note, however, that people are not machines. While predictive dialers can greatly increase staff efficiency, it’s important to set reasonable expectations for the amount of time each employee spends on the phone. The one thing you don’t want to do is create a bunch of overworked and miserable employees in the name of efficiency.

Kunnect sells 100% cloud-based call center software that includes a predictive dialer to businesses and political campaigns. Our software, hosted in the Amazon platform, seamlessly manages all inbound and outbound calling for a flat rate of $125 per agent per month with a flat deposit of $125 per user.

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Can Exercise Programs Reduce Call Center Turnover?

iStock_000014641903_SmallCan something as simple as incentivizing your employees to exercise save millions of dollars per year and reduce call center turnover? That’s a tall order, but a tech startup called Tenacity Health is banking on it.

Tenacity is a MIT invented and tested app that encourages employees to exercise more, manage stress and build relationships with coworkers. Employees each choose two partners to help them reach their fitness goals, and when a goal is reached the partners are rewarded with Amazon cash.

Five companies are piloting the app thus far in their call centers. CEO and Co-founder Ron Davis hasn’t said which companies – at least in so many words – but according to Technofyi blogger Alex Kuklinski, Davis strongly hinted in a June presentation that Apple is one of them. He went as far as to share the Apple logo on his screen while referring to the unnamed companies.

The technology will be interesting to watch. It makes sense: We all know that call centers are stressful environments, and it’s well documented that exercise is an effective stress reliever. The larger questions are: 1) How motivational are the incentives? 2) Will companies see a return on investment?

(The app is free for employees, but companies must buy it. No word yet on how much it costs.)

Davis seems confident, according to Kuklinski’s blog post: The CEO said at that June Sprint Accelerator Demo Day that better workplace relationships and lower stress could save more than $2 million for a call center of 50 people. What he didn’t say was how long it would take to achieve those savings.

The Surprising Cost of Call Center Turnover

As you’re probably well aware, call centers are notorious for high turnover rates. A turnover rate of 20 percent per year is considered low in the call center industry, according to Kate Leggett, an analyst with Forrester Research. And some call centers have turnover rates of more than 100 percent per year. Given the high-stress environment, that’s no big surprise.

Turnover is far more than just a headache for call centers – it’s expensive. According to the Center for American Progress, most companies incur more than $5,000 in recruiting, hiring and training costs for each $30,000 employee they lose. Multiply that by 20 percent of the staff  – or more – and imagine the total annual cost.

High turnover also has consequences that are difficult, if not impossible, to measure. When call center employees see their friends and coworkers dropping like flies, morale suffers. Extremely high turnover is also a good indicator of other problems, whether it’s poor training or inadequate hiring. For call centers with very high rates, it might time to look internally and shift your policies.

How to Reduce Stress in Call Centers

We’ve blogged on this topic before, but it never hurts to rehash a few of our favorite tips for reducing employee stress in call centers:

    • Offer rewards and incentives – This is exactly what Tenacity is doing, and it’s a method that has proven effective. In addition to cash, you can offer raises, scheduling flexibility, extra vacation time, restaurant certificates, increased authority – you name it. Just don’t tie the incentives to the length of customer calls. You don’t want to incentive employees to be brief because brief isn’t always in the best interest of the customer.
    • Set career goals – Working in a call center can feel like a dead-end job, particularly if you’re not creating paths for deserving employees to move up. Create a program for identifying and promoting your best employees, and let agents know from day one that hard work can lead to a promotion.
    • Revamp your support system - Many frustrations call center employees face can be solved simply be having a strong support system. Let employees know that they can turn to managers for help when they’re facing a problem. Let them know that you want to provide the tools they need to succeed in the workplace – and be happy.
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Grassroots Campaigning: Leveraging Volunteers to Win the Election

iStock_000019604005_SmallFrom the ground up – that’s the spirit of grassroots campaigning. The method has been widely used since Teddy Roosevelt campaign in 1904 announced that it would organize in every locality, beginning “at the grass roots.”

(To be fair, no one knows who originated the term, but the Roosevelt campaign is one of the earliest documented uses.)

So what is grassroots campaigning, exactly? It’s a very broad term to describe campaigning that begins at the local level. A movement starts person to person and then – ideally – grows to the state or national level. Typically, grassroots campaigns are based heavily on volunteer efforts.

How Campaign Volunteers Win Elections

There are only so many staffers and consultants that a political campaign budget can support. Enter the volunteers. Volunteers not only supplement, but enhance, a campaign’s effort to spread the message to voters. Because they’re not being paid to make claims, voters tend to take their opinions seriously. In fact, some campaigns are bucking paid consultants altogether in favor of grassroots campaigns led by volunteers.

Volunteers can turn a small team of campaign staffers into an army of political supporters. But that requires a talented (and paid) volunteer coordinator to recruit, train and direct them. The right personalities need to be selected, and volunteers need to be assigned to the tasks that suit them best. Properly executed, a volunteer campaign can give a strong and well-managed campaign the edge needed to win the race.

How to Find Volunteers for Your Political Campaign

Start with family and friends. These are the people who are likely to be your biggest supporters, which gives them the ability to speak about your cause honestly and naturally. This is key because authenticity is everything.

Next, reach out to your local political party to see if they can recommend volunteers. Chances are, the local party groups have a long list of people who are more than willing to volunteer time to support their beliefs. Contact these people directly and ask them if they’d be willing to volunteer their time. Develop some key talking points about your candidate’s credentials and goals to get volunteers excited, but don’t push anyone who’s hesitant. A half-hearted volunteer might hurt your campaign, not help it.

Then, reach out to friends and acquaintances of volunteers. Again, these are people who are likely to be warm to your cause. Often, politically active people surround themselves with like-minded folks.

Finally, don’t forget to take advantage of social media. Send out Facebook and Twitter posts seeking campaign volunteers, and reach out directly to people who post positive messages about your candidate.

How to Train Volunteers

When you recruit political campaign volunteers, you’re asking for a big commitment. These people are agreeing to give up their nights and weekends – unpaid – to help support your cause. The best volunteers are more than willing, but it’s important to be sensitive to their schedules and time constraints. Always ask how much time they can spare each week – and respect those limits.

Spend some time getting to know each volunteer, learning about their preferences and strengths. Have a marketing expert on board? Ask them to help out with social media posts. A natural talker? That’s the person who should go door-to-door. And the shy volunteer? Maybe they’re more comfortable stuffing envelopes or sending out email blasts. It’s always a good idea to play to the person’s strengths, rather than talking them into tasks.

No matter what the volunteer will be doing, it’s important to educate every volunteer on the campaign’s platforms and talking points. Even if a volunteer is behind the scenes, you never know when they’ll run into someone who learns they volunteer and wants to know more about the campaign. Everyone on the team should be prepared to answer basic questions.

Finally, spend some time with each volunteer training them on the task they’ve been assigned. Even if a volunteer is a social media expert, for example, train them on how your campaign handles social media. Don’t assume that any volunteer knows exactly what to do without some gentle guidance.

Kunnect sells 100% cloud-based call center software to businesses and political campaigns. Our software, hosted in the Amazon platform, seamlessly manages all inbound and outbound calling for a flat rate of $125 per agent per month with a flat deposit of $125 per user.

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Can My Small Business Afford Call Center Software?

iStock_000040644242_SmallCustomers now have all sorts of ways to get in touch with your business, from email to social media. But what do they prefer? The regular old phone. More than 80 percent of customers still prefer the phone over any other channel.

Given that statistic, developing a system to streamline inbound and outbound calling is as crucial for small businesses as it is for major corporations. Without it, customers are likely to have trouble reaching the right person to answer their question – or anyone at all, for that matter. That’s frustrating for the customer, to say the least, at it looks bad for your business.

Some small businesses think they don’t need call center software because they don’t have a call center in the traditional sense – you know, a giant room filled with agents wearing headsets. But even if you have just a few employees in cubicles who answer phones and contact customers, you do have a call center.

In all fairness, it’s easy to understand why small businesses don’t rush to find call center software. Traditionally, many small businesses were priced out of the call center software market. The capitol investment was just too great. However, with the rise of cloud computing, enterprise-level features can be affordable.

How Much Does Cloud-Based Call Center Software Cost?

Traditional software systems that are installed on-site and managed locally by a company’s IT staff are expensive. They can cost tens of thousands or more upfront, and you need to have a robust IT department to manage them.

Enter cloud-based call center software. The upfront investment is small, and the service is billed by the month. Rates vary from one provider to another, but robust services can be found for $100-$200 per agent per month. Cloud-based software is far less expensive because there’s no on-site hardware or software to install and manage. The software is hosted by the vendor on their site, and your company accesses the software through the Internet.

Cloud-based call center software offers the same functionality as on-premise systems. Features include predictive dialers, automated answering, call routing, call prioritizing, CRM software integration, real-time statistics and reporting, live call monitoring, web scripting, queue management and more.

Cloud-based call center software also works for small businesses because of its scalability. With on-premise software, you have to purchase enough hardware and licenses to account for future growth, which can be impossible to predict. With cloud products, buy only the number of licenses you need now, then add or remove licenses as needed with one phone call to the vendor.

How to Shop for Cloud-Based Call Center Software

Cloud-based software has exploded in popularity in the last few years. Companies of all sizes are becoming more familiar with the technology, and they’re looking to reduce IT costs. In fact, 70 percent of call centers who use on-premise software say they’re planning to make a switch to the cloud, according to a recent survey. About half will do so within the next 18 months.

Whether your company is switching to the cloud or shopping for call center software for the first time, there are some important things to know before you select a vendor. Here are some questions to ask:

  • How is the pricing structured? Is the monthly fee a flat rate, or do some features cost extra? Are calls billed by the hour or minute, or is calling included in the monthly fee? Be sure to get pricing details in writing.
  • How reliable is the customer support? What are the average hold times to reach a live agent if there are problems with the software? Are agents available 24/7?
  • Does the software integrate with your current systems? Call center software can be problematic if it doesn’t seamlessly integrate with your existing CRM and back office systems.
  • Is the software user friendly? Call center software is only as valuable as your employees’ ability to use it properly and take full advantage of the features. Always “try it” before you buy.

Kunnect sells cloud-based call center software to businesses of all sizes for a flat rate of $125 per user per month with a flat deposit of $125 per user. 

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Three Ways to Reduce Your Political Campaign’s Budget – And Win

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Kunnect sells 100% cloud-based call center software to businesses and political campaigns. Our software, hosted in the Amazon platform, seamlessly manages all inbound and outbound calling for a flat rate of $125 per user per month with a flat deposit of $125 per user. 

Every campaign, large or small, has the difficult task of figuring out how to make the most of limited funds. There’s almost never enough money to do everything you want, so that’s where prioritizing becomes invaluable.

If you’re strapped for cash – or just watching the budget – here are some simple ways to reduce the budget without killing the campaign. Most of these are best done in the early stages, but it’s never too late to shift the strategy.

Hire a Top-Notch Volunteer Coordinator 

You might be better off investing in a top-notch volunteer coordinator than adding another five staff members. Coordinating volunteers is a tough job, but it is powerfully effective when executed well.

Volunteers are some of your strongest assets because they can speak to voters in their own language. They are typical voters, after all. They work for free because they care about the cause, of course. But they’re also a trusted source of information in the eyes of other voters because they’re not being paid to campaign.

A highly-skilled volunteer coordinator will be able to recruit the right kind of volunteers, train them to speak effectively and assign tasks that align with their skills and background. That 25-year-old volunteer might be a great person to help with social media, while the 75-year old retiree might be the perfect person to recruit donations from friends at the local senior center (or vice versa!)

Do More With Social Media

Political campaigns have widely embraced social media, but most are using it in addition to – not instead of – traditional forms of political advertising such as radio, TV and direct mailers. In some cases, social media can actually replace traditional advertising mediums. Social media allows for messages to be more personalized and targeted, increasing the likelihood that they will resonate.

The key with social media, as suggested by New Media Campaigns, is never to join social networks that your staff doesn’t have time to update and manage. An inactive social media page looks bad – very bad. It’s better to join a few social networks and keep them active with relevant content than to join 10 and let them sit there. You’ll seem like you don’t care – or worse, like a spammer.

No two campaigns will have the same social media strategy, and abandoning traditional advertising mediums isn’t always the best strategy. But as voters continue to move away from mediums such as live TV in favor of social networks, it makes sense to shift your strategy in that direction. You’ll be reaching voters where they want to be, and you’ll also be saving money.

Cut Back on Overhead

Shifting more of your messaging online is one way to do this, but there are plenty of other ways to cut back on overhead without hurting a campaign. Generally, experts say no more than 35 percent of campaign money should go to overhead, while the other 65 percent should go to field work.

Given that, do you need that massive campaign office with desks, computers and telephones for each staff member and volunteer? Modern technology such as cloud-based call center software allows staffers and volunteers to make calls, answer phones and access voter contact info at home or on the road. The need for huge campaign offices is quickly dwindling.

Cloud-based call center software for political campaigns is also less expensive than traditional on-premise call center software. There’s no expensive hardware to buy and everything is managed off-site by the vendor.

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Why Call Center Agents Shouldn’t Use Scripts

OLYMPUS DIGITAL CAMERAIf actors in big budget movies sounded like they were reading from scripts, entertainment probably wouldn’t be a $500 billion industry in the United States. Sure, we know actors work from scripts, but it’s usually not obvious to the ear.

Why does this matter? Well, there’s value in believability. When we go to the movies, we want the characters to feel authentic. The same goes for the companies we interact with in everyday life. In the age of social media and consumer-driven marketing, people expect authenticity from their customer service reps.

So what happens when one of your customers contacts the call center with a problem and reaches someone who sounds more like a robot than a real person? They might leave the conversation dissatisfied, or with a tarnished image of your brand. The reason? Lack of empathy.

The Importance of Customer Empathy in Call Centers

You might think that resolving a problem is enough to satisfy a customer and deem the interaction a success. Not so fast. Modern customers, whether they say it or not, also expect the agent to empathize with their problem. Simply acknowledging that a problem is frustrating goes a long way.

Reading from a script, even if it includes empathetic statements, sounds inauthentic. Humans are good at detecting when another person feels real empathy, and that’s almost impossible to convey while reading a script. That is, unless all of your call center agents are trained actors.

Although scripts do have a place in call centers (we’ll get to this in a minute), it’s crucial that your agents do not read them word for word. In addition to sounding inauthentic and uncaring, it’s more difficult to solve a problem when agents feel tied to a script. There’s almost no chance for creative problem solving.

How Scripts Should Be Used in Call Centers

The title of the blog is about why call center agents shouldn’t use scripts, but that’s a bit deceiving. Scripts do have a purpose in the call center. The purpose is just more limited than some call center leaders think.

Most customer service experts agree that scripts should be used as guidelines, not actual scripts. Perhaps call centers would benefit from calling them guidelines instead, but that’s besides the point. A script should offer agents options for how to respond, but the actual response should be crafted in their own words.

To avoid the “I’m reading from a script” trap, have your call center agents familiarize themselves with the script in advance – almost to the point of memory – and then put the script away while they’re on the phone. Agents will gain the knowledge they need to answer questions and solve problems, but they’re unlikely to sound like a robot because they’re not actually reading. The script should be handy in case of emergencies, of course, but it doesn’t need to be right in front of their face.

Training Call Center Employees to Interact with Customers

Some call center agents, particularly new employees, feel more comfortable reading from a script. But it’s important to let them know that reading from a script isn’t good for the company or the customer. This is where training is key.

If you expect agents to succeed without a script, be prepared to invest a little extra time training – it will pay off. Before a new employee hits the floor, have them practice, practice, practice how they would address almost any situation that could arise. The more practice the agent has, the more confident he or she will feel solving problems without a script as a crutch.

In the first few weeks on the floor, tune in to some of the agent’s calls to find out how he or she is handling customer interactions. If new agents sound scripted, encourage them to be more natural and/or offer further training. Bad habits are much easier to break in the beginning than later down the road.

Kunnect sells cloud-based call center software that includes a predictive dialer for a flat rate of $125 per user per month with a flat deposit of $125 per user. Our customers include businesses across the world and political campaigns. 

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Why Are Call Centers Taking So Long to Move to the Cloud?

Customer Service

Cloud computing has been around for about 15 years now (and even earlier in its conceptual form). Companies like SalesForce and Google pioneered the idea that a network could be stored over the Internet, rather than on-site.

Still, in 2014, only 22.5 percent of call centers operate in the cloud, according to a recent survey from Evolve IP. This begs the question: Why does a technology that is easier to manage and less expensive than on-premise software continue to lag in adoption? Here, we’ll shed some light on the issue.

What Is Cloud-Based Call Center Software?

Let’s start with the basics. For those who don’t know, cloud-based software companies provide what’s known as Software as a Service, or SaaS. Rather than being installed and managed on site, the software is accessed via the Internet. It is hosted, managed and updated by the outside vendor, not internally. This saves money both in upfront installation fees and long-term management costs.

Cloud-based call center software offers the same functionality as its on-premise counterpart. Features include call routing, call prioritizing, predictive dialers, automated answering, third-party calling, CRM software integration, real-time statistics and reporting, live call monitoring, queue management, web scripting and more. There’s no on-site installation and all updates are handled by the vendor, not your in-house IT staff.

Cloud-based call center software is far less expensive than on-premise software. Generally, vendors charge a monthly rate of anywhere from $100-$200 per agent per month. Many also require some sort of flat deposit. A complete on-premise software package, on the other hand, can cost tens or hundreds of thousands of dollars.

Why Aren’t All Call Centers Moving to the Cloud? 

If the cloud is so great, you might ask, why aren’t all call centers moving in that direction? The short answer is, they are. Even though less than 25 percent of call centers operate in the cloud now, more than 70 percent of those responding to the 2014 Evolve Survey said they’re planning to move to the cloud within 18 months. That’s 70 percent of the 77.5 percent who currently have on-premise systems – the overwhelming majority.

That’s good news for companies like us, but why has it taken so long? Well, security concerns have been one barrier. Many companies were nervous that cloud-based software, because it’s hosted off-site, presented a security risk. Loss of control was another roadblock. Companies have long been used to software that is managed in-house by their IT staff, so they feared the unknown.

The tide is turning largely because cloud-based software has hit the mainstream – in a major way. The industry is expected to top $22 billion by the end of 2015, up from just $14 billion in 2012, according to a Gartner report. The report cited increasing familiarity with the technology and increased oversight on IT budgets, among other things, as the drivers of growth.

Additional Benefits of Cloud-Based Call Center Software

In addition to cost savings and ease of management, cloud-based call center software is growing in popularity because of its scalability. Buy licenses for exactly the number of agents you have, then increase or decrease that number with one phone call when staffing levels change. On-premise systems must be built to factor in growth; otherwise, expansion is difficult and expensive.

Cloud-based call center software also offers flexibility. Agents don’t have to be in the office – they can work from home. This allows companies to decrease the size of their call centers, reduce overhead and recruit talented employees from other regions of the country.

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Three Smart Technology Buys for Political Campaigns

cloud computingTechnology is rapidly changing the political game. Traditional methods of reaching voters, from radio and TV to direct mail, don’t resonate as well in the digital age. This is particularly true with young voters.

That’s not to say that traditional mediums are dead. Live TV, for example, isn’t going anywhere fast because it still reaches some 70 percent of Americans, according to a poll from Public Opinion Strategies. But traditional methods are no longer enough. They have to be part of a comprehensive strategy that includes the latest advancements in technology, from software to mobile apps.

There are countless new technologies available to political campaigns – way too many to list here. So we’re going to focus on three that produce a lot of bang for the buck: digital reporting apps, cloud-based calling software and social media monitoring. These technologies will help streamline your campaign and secure votes without putting a big dent in the budget.

Digital Reporting Apps

Digital reporting apps provide campaign managers with real-time information about what their staffers and volunteers are doing in the field, and what kind of feedback and results they’re getting. The information is useful not only in tracking campaign workers, but in shaping the campaign message and addressing issues that come up in conversations with voters.

These apps track campaign workers and volunteers in the field via GPS on their mobile devices. The campaign worker inputs information such as the name, age and party of the voter, as well as information about how the person answered survey questions and how they’re feeling about the candidate.

Digital reporting apps stand to eventually replace paper logs, which are time consuming and don’t always get analyzed in a timely fashion. Campaign managers have real-time access to exactly what’s going on in the field so they can get ahead of issues and adjust campaign strategy on the go.

Cloud-Based Call Center Software

Political campaign offices have long used call center software to manage their inbound and outbound calling. But traditional on-premise calling software (and the hardware required to go with it) is not only expensive and labor intensive; it’s outdated.

With cloud-based call center software, political campaigns have access to all the calling features they need, from predictive dialers, call routing and automated answering to real-time statistics and reporting, for as little as $100-$200 per user per month. The calling software is managed by a third-party provider from an off-site location, so there’s no expensive equipment to buy, update or manage. Your IT manager is free to focus on other technology initiatives.

Social Media Monitoring

By now, almost every campaign has figured out how to use social media to reach voters. That’s nothing new. However, while most campaigns are adept at using social media to spread messages, fewer have mastered something equally important: using social media to listen to what voters are saying.

Social media monitoring tools are widely used by businesses to track what customers are saying about the brand (and respond to those statements), gain a better understanding of brand image and shape future marketing strategies. The same can be applied to political campaigns. If a false rumor about your candidate is spreading on Twitter, you need to know about it and address it.

There are free tools like HootSuite and Social Mention, which are appropriate for small political campaigns or beginners. Enterprise-levels tools, which can cost hundreds or thousands per month, are a better pick for national campaigns because they provide much more in-depth analysis and reporting.

Kunnect sells 100% cloud-based call center software to businesses and political campaigns. Our software, hosted in the Amazon platform, seamlessly manages all inbound and outbound calling for a flat rate of $125 per user per month with a flat deposit of $125 per user. 

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Do Automated Calls Help or Hurt Political Campaigns?

iStock_000019604005_SmallKunnect sells cloud-based call center software that includes a predictive dialer for a flat rate of $125 per user per month with a flat deposit of $125 per user. Our customers include both local and national political campaigns. 

In theory, automated calls are the most efficient way to send your message to voters. You can reach hundreds or thousands of voters quickly without tying up staff or volunteer resources. But that mentality can be a slippery slope.

Used properly – and sparingly – automated calls are a valuable tool for sharing your message and engaging voters. They can quickly set the record straight on a hot button issue or secure last-minute votes. Used improperly or too often, however, these so-called robocalls can actually hurt your campaign.

The Technology

Predictive dialers, the systems that are used to make automated calls, rely on computer software to dial multiple telephone numbers at once. In most cases, the technology is sophisticated enough that it can detect whether a live person answers or if the phone number is busy or out of service.

In the campaign world, predictive dialers are best known for leaving automated messages. They can play a recorded message if someone picks up the phone or leave a recorded voice message if no one does. But predictive dialers can also be used to route live calls to campaign staffers or volunteers. They do the dialing – which speeds up the process – but a live person handles the interaction.

Predictive dialers are available as standalone products from some vendors or as part of more comprehensive technology package from others. They can be cloud-based products with no on-site installation required, or on-premise systems.

When to Use Automated Calls

Automated calls have seen a decline in recent years as campaigns lean more heavily on marketing through social media, email newsletters and the like. The decline is also a reflection of the fact that fewer people have landlines. However, for some voters -  including senior citizens and people in rural areas with poor access to Internet and cell service – landlines are still the best way to communicate.

For the rest of the population, automated calls remain a valuable tool when speed and efficiency are required. Want to send out a last-minute message encouraging voters to make it to the polls? Your staffers probably don’t have time to make thousands of calls, but they can use an automated message. Need to send a last-minute rebuttal to an opponent’s false attack? Automated calls can get that message to thousands of people in time for the election. Want to conduct a survey to find out where you stand in the polls? Predictive dialers can do that, too.

Automated calls can also be used for communication that voters request. For example, they can be used to connect hundreds of voters for a telephone town hall-style meeting. Because interested parties have to opt in, there’s no risk of annoying or alienating voters. The technology may have gained a reputation for being bothersome, but it doesn’t have to be.

Dos and Don’ts of Automated Calls

The key with automated calls is to use them sparingly. They don’t replace live calls entirely, and they should only be used when necessary. You might consider only doing a few rounds of automated calls per campaign season. Decide which uses are most valuable, and limit it to that. Also, consider saving the automated calls for the end of the campaign season, when time is short and efficiency in reaching voters becomes paramount.

Keep the messages brief. People are busy, and they don’t want to listen to a five-minute spiel. Most people will hang up within the first few seconds, so make sure the first couple sentences include the most important information.

Consider focusing on warm leads. If you’re a Republican, sending automated calls to a group of staunch Democrats probably won’t get you very far – and vice versa. You might just make people angry. Instead, consider focusing on Independents who could lean either way or sending election day reminders to people registered with your party.

Finally, don’t be afraid to be creative. If your call sparks a person’s interest because it is different, he or she might stay on the phone longer. Think about what might convince you to think twice about hanging up.

Understanding the Rules

This is a don’t so big that it requires its own section. In many states, there are strict regulations on when, how and how often automated calls can be placed. These rules vary from state to state. Know the local laws and follow them – otherwise you can face fines and damage your reputation.

The Federal Communications commission also has rules surrounding automated calls. If you’re not familiar with them, check out the FCC website. It’s also important to note that, per FCC rules, political campaigns are not permitted to send automated messages to anyone on the national Do-Not-Call list.

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